Direct Selling Establishment

« Back to Glossary Index

Definition: A direct selling establishment is a business that sells products directly to consumers without relying on a fixed retail location. Sales typically occur through events, markets, online platforms, or personal interactions.

Example: A candle maker selling handmade candles at craft fairs and farmers’ markets would be considered a direct selling establishment. They may use the NAICS code 454390 – Other Direct Selling Establishments.

Resources:

• Direct Selling Association (DSA): Learn about best practices and support for direct sellers at www.dsa.org.
• Craft Fair Listings: Websites like Eventbrite help find events for selling handmade goods locally or regionally.
• Payment Tools for Sellers: Platforms like Square simplify accepting credit card payments at events or markets.

Learn More: Check out our NAICS guide to discover how direct selling establishments are classified and taxed.

« Back to Glossary Index